01 May 2015

Baby Blankets Fit For a Royal - recent press release

Launch of sophisticated baby blankets fit for a Royal.

James Walker Textiles Ltd, a family business with 200 years of experience, has launched a high quality collection of elegant baby blankets, which combine both comfort and style.  Made of 100% natural cotton, ‘Tranquilitie’ cellular blankets are luxuriously soft and allow for better air circulation to regulate the baby’s temperature, given the pocket-like construction, making them the ideal choice for any newborn. The sophisticated colours are further designed to appeal to the tastes of discerning parents and represent the latest addition to the ‘Tranquilitie’ Art Deco brand, which was originally created in the 1930s and which has recently been revived by the company. Products continue to be made to the same high standards and are still finished by skilled craftsmen.

James Walker Textiles Ltd has supplied baby blankets into the National Health Service since it was founded in 1948 and, in its new range, has successfully interpreted this heritage, experience and commitment to superlative quality materials and British-led design. Family member and Head of Design, Virginia Walker, herself grew up with ‘Tranquilitie’ blankets and it is this childhood connection to the product which inspired her to breathe fresh life into her family’s business. A former Central Saint Martin’s student with a background in luxury markets, a keen eye for colour and sensitivity for understated elegance, Virginia has returned to Yorkshire having spent time working in cities including London, Milan and New York.

‘Tranquilitie’ cellular blankets are long lasting, generously proportioned at 86 x 106cm and easy-care, whether machine washable (40 degrees Celsius), dry cleaned or tumble dried. They are available in Antique White, Dusty Pink and Dusty Blue. The full collection of ‘Tranquilitie’ baby products includes a luxury 100% Merino wool blanket with satin bound edge, available in cream, size 90 x 110cm and a Deluxe Hamper of Luxury Baby Blankets, offering a personal selection of products, all beautifully presented in a traditional style wicker basket, an ideal gift for baby showers.

‘Tranquilitie’ is available via a customised e-store which sells the full baby collection, as well as the complete range of larger blankets for general interior and exterior use, such as picnics and outdoor sporting pursuits.  Full details available at www.tranquilitie.com


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